About

LIYT stands for Live In Your Truth.

This brand is about more than clothing — it’s about freedom. Freedom of speech, freedom of thought, and the freedom to be yourself without apology.

We live in a time where speaking your mind gets you hated, silenced, or looked down on. LIYT was created to fight that — to give everyone a voice, no matter what they believe. You don’t need a platform to be heard. You just need the courage to live in your truth — and your style should reflect that.

 

About the Founder

My name is King Joshua Williams. I’m a 20-year-old boxer and business owner who wasn’t supposed to make it.

I grew up in a world filled with poverty, broken dreams, and no clear path forward. But through pain, struggle, and faith in myself, I kept pushing. Not just surviving — but fighting back, mentally and physically.

LIYT is my message to the world. I’m building this for the ones who feel silenced. For the people who are told to sit down, be quiet, and blend in. I refuse to be average, and I’m here to help others break free from the hive mindset too.